Archive for the ‘ PR & Communications ’ Category
“If I was down to my last dollar, I’d spend it on public relations.” - Bill Gates, Microsoft Founder The key to a successful business is through your relationships. And I welcome anybody who wishes to challenge that claim. Dr. P.M. Forni says “The quality of our lives depends on the quality of our relationships. [ READ MORE ]
With 30 years in public relations, Howard Bragman has represented celebrities from Cameron Diaz to Paula Abdul. In this podcast, Bragman discusses common sense approaches to getting publicity for yourself, your company or your cause — from finding your target audience to hosting a media event. His ideas are laid out in his new book [ READ MORE ]
While I believe that Do-it-Yourslef PR (DIY PR) is as safe and effective as DIY surgery, I think I should still offer some guidelines to avoid tarnishing the PR profession even further. Already, we in the PR Profession are seen as flacks and spin doctors when the truth is that when PR is applied properly, [ READ MORE ]
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